Kristie France has cut prices on its weigh-loss and beauty courses to tap low-end consumers after facing a price war from premium beauty centres going after the mid-tier market.
Managing director Phoophong Suebwonglee said yesterday that many clients were flocking to high-end centres, which have cut their service fees by 80 to 90 per cent.
Kristie France has to cut its fees by 60 to 70 per cent, and expects its revenue growth this year to be only 15 per cent, against the expected 30 to 40 per cent.
The company also plans to expand to Cambodia, while it has been approached to sell franchises in Malaysia and Vietnam.
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